rfm.utf8.md

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Resources

Transaction Data

RFM Table

RFM Score

Segments

Introduction

RFM (recency, frequency, monetary) analysis is a behavior based technique used to segment customers by examining their transaction history such as

how recently a customer has purchased (recency)
how often they purchase (frequency)
how much the customer spends (monetary)

It is based on the marketing axiom that 80% of your business comes from 20% of your customers. RFM helps to identify customers who are more likely to respond to promotions by segmenting them into various categories.

Applications

RFM Table

Metrics

Recency

Frequency

Monetary Value

Monetary Score

Frequency Score

Recency Score

RFM Score

RFM Score = Recency Score * 100 + Frequency Score * 10 + Monetary Score

Segments

Segmented Customer Data

customer_id	segment	rfm_score	transaction_count	recency_days	amount
Abbey O’Reilly DVM	Need Attention	343	6	205	472
Add Senger	Potential Loyalist	412	3	140	340
Aden Lesch Sr.	Hibernating	323	4	194	405
Admiral Senger	Need Attention	433	5	132	448
Agness O’Keefe	Champions	555	9	90	843
Aileen Barton	Champions	555	9	84	763
Ailene Hermann	Others	355	8	281	699
Aiyanna Bruen PhD	About To Sleep	321	4	246	157
Ala Schmidt DDS	About To Sleep	212	3	349	363
Alannah Borer	Others	121	4	619	196
Alcide Rohan	Need Attention	433	5	138	500
Aleena Berge	Potential Loyalist	523	4	102	393
Alessandra Heaney	Promising	411	1	168	28
Alethea Blanda	Potential Loyalist	421	4	157	245
Alex Armstrong	Can’t Lose Them	144	6	482	634
Alex Bergnaum	About To Sleep	311	1	239	175
Alexis Cormier	Champions	455	8	150	786
Alf Lueilwitz	Need Attention	344	7	202	596
Alferd Ziemann	Loyal Customers	335	5	245	697
Alfred Metz	Loyal Customers	345	7	245	703
Almedia Yundt	Potential Loyalist	423	4	146	436
Alpheus Wilkinson	At Risk	244	6	405	597
Alphonse Champlin V	Others	342	7	214	367
Alton Wintheiser	Hibernating	233	5	475	392
Alvah Bogisich	Others	354	8	191	598
Alvera Balistreri	Need Attention	434	5	127	539
Alwina Wilkinson DDS	Loyal Customers	345	6	227	712
Alyssia Hickle	Hibernating	333	5	209	387
Amina Renner	Need Attention	334	5	215	663
Amit Langworth	About To Sleep	211	2	414	253
Anabel Jakubowski PhD	Need Attention	443	6	164	443
Anastasia Howe	Hibernating	223	4	339	425
Anderson Quitzon	Others	112	3	676	287
Andra Bosco	Potential Loyalist	421	4	156	225
Andra Goodwin	Potential Loyalist	521	4	12	202
Angeles McLaughlin PhD	Others	112	2	937	316
Anie Hettinger	About To Sleep	212	3	444	325
Anjelica Klocko	At Risk	224	4	458	589
Antonio Bechtelar V	Others	112	3	666	336
Ariane Hansen	At Risk	244	6	455	507
Ariel Yundt	Champions	455	10	126	1069
Arlie Brekke IV	Hibernating	233	5	327	434
Arlyn Dickinson	Champions	544	7	39	600
Arnett Waters	Hibernating	332	5	210	341
Arno Blick	Potential Loyalist	523	4	46	388
Art Hyatt III	Loyal Customers	345	6	274	803
Aryan Bahringer	Others	324	4	286	527
Asha Ankunding	About To Sleep	211	3	399	81
Ashleigh Eichmann	Others	425	4	162	681
Aubrey Witting	Potential Loyalist	521	4	53	229
Aurthur Kirlin II	Champions	455	9	116	856
Auther Haley	Champions	555	9	57	878
Avah Schneider	Loyal Customers	445	7	122	777
Avery Bartoletti	Hibernating	322	4	183	370
Ayesha Carroll	Potential Loyalist	533	5	35	390
Azariah Lubowitz	Need Attention	433	5	179	425
Azul Wehner	Lost	111	1	932	190
Barrett Turcotte DVM	Hibernating	322	4	186	319
Bartley Collier	Lost	111	2	872	141
Bascom Prosacco	About To Sleep	311	3	253	211
Bea Considine	At Risk	234	5	312	527
Beda Paucek	Lost	111	2	488	198
Benjamin Barton	Need Attention	334	5	181	552
Benji Jacobson	Lost	111	2	632	94
Bennett Gleason	About To Sleep	311	1	202	37
Benson Schulist	Loyal Customers	345	7	217	764
Berkley Ernser DDS	Others	355	9	269	696
Bernard Bruen	Champions	555	8	72	875
Bernetta O’Conner	Potential Loyalist	522	4	114	276
Bernhard Lind	Potential Loyalist	422	4	152	375
Bertina Renner MD	Champions	544	6	5	528
Bessie Kub	At Risk	255	9	457	977
Bethel Wunsch	About To Sleep	211	3	331	190
Bilal Hahn	Lost	111	2	588	241
Blair Cormier	Loyal Customers	335	5	250	733
Blair Erdman PhD	Others	355	8	181	845
Bobby Corwin	About To Sleep	211	3	365	246
Bonny Breitenberg	Can’t Lose Them	144	6	573	531
Boyd Cronin	About To Sleep	212	3	298	318
Bradford Bode	Potential Loyalist	532	5	13	330
Braelyn King	Need Attention	433	5	170	435
Braiden Bogan	Hibernating	233	5	479	470
Braulio Haag MD	About To Sleep	312	3	186	381
Brayan Terry	At Risk	122	4	601	338
Braydon Lindgren	Promising	411	1	176	188
Brionna Miller	Potential Loyalist	422	4	174	374
Britany O’Hara	Others	542	7	18	330
Britni Daugherty	New Customers	511	3	62	226
Britton Brekke	About To Sleep	212	3	363	336
Bronson Towne	Potential Loyalist	521	4	89	161
Brooks Funk	Lost	111	2	497	96
Bryson Reinger	Need Attention	444	6	175	580
Bud Marquardt	At Risk	132	5	521	323
Buddie Terry MD	Need Attention	344	7	294	635
Buford Pollich	Potential Loyalist	523	4	101	492
Burke Boehm Sr.	Others	112	3	578	316
Burke Connelly	Others	543	6	41	465
Burns Mayer	Hibernating	333	5	266	419
Burr O’Kon	Potential Loyalist	422	4	172	381
Burton Kuvalis	Hibernating	323	4	259	393
Bush Macejkovic	Potential Loyalist	313	3	203	442
Bush Schroeder	Need Attention	344	6	236	639
Butler Schmitt	Loyal Customers	445	7	122	689
Byrd Abshire	Potential Loyalist	513	3	59	456
Byrd Kuhn MD	Need Attention	334	5	225	532
Cali Weimann	At Risk	234	5	473	533
Cameron Abbott DDS	Champions	555	8	108	723
Candido Krajcik	Champions	554	8	71	613
Cari Renner PhD	Champions	455	8	180	787
Carlton Mante	Need Attention	434	5	164	522
Carlyn Mann	Promising	411	2	172	171
Carmel Emard	About To Sleep	311	3	182	143
Carmella Schiller	Loyal Customers	345	6	200	721
Cary McGlynn	Need Attention	334	5	222	520
Casandra Krajcik	Champions	455	10	144	968
Case Weber	Champions	544	6	77	564
Casen Blick V	Hibernating	223	4	391	407
Casen Kuhlman	New Customers	511	2	27	186
Caswell Anderson	At Risk	134	5	499	559
Catalina Ortiz	At Risk	245	7	426	837
Catharine Pacocha	Others	112	3	601	346
Cathey Beatty	Others	342	6	250	343
Cato Cartwright	Potential Loyalist	432	5	144	314
Caylee Carroll	Need Attention	344	7	240	636
Celine Wisozk	Champions	544	7	95	596
Chadrick Williamson	Potential Loyalist	532	5	46	281
Chantelle Gaylord	Others	112	3	526	293
Charity Rodriguez	Hibernating	233	5	350	420
Charls Rempel DDS	Promising	411	2	155	187
Charolette Klein	At Risk	224	4	474	602
Chase Skiles	Can’t Lose Them	145	6	525	728
Chastity Greenfelder PhD	Lost	111	3	506	222
Cherrelle Bartell	Others	542	6	84	277
Christal Dooley	Others	112	3	537	311
Christal Lakin DDS	Others	213	3	458	491
Christi Connelly	Potential Loyalist	512	3	114	295
Claire Terry	Loyal Customers	445	6	167	775
Claire Torp	About To Sleep	312	3	280	353
Claudette Cummings DVM	Others	442	6	140	313
Claus Bradtke	At Risk	123	4	676	435
Clemens Torp	Loyal Customers	345	7	221	950
Cleveland Fay	Champions	555	8	88	790
Clovis Feil I	About To Sleep	312	3	268	312
Coley Lind Sr.	Others	213	3	307	439
Collie Greenholt	About To Sleep	312	3	261	342
Collie Von MD	At Risk	244	6	462	612
Con Altenwerth	About To Sleep	212	2	463	271
Corda Towne	Others	355	8	183	1018
Corene Lind	Potential Loyalist	521	4	59	218
Corey Bechtelar	Lost	111	2	846	237
Corrina Little DDS	Others	113	3	592	484
Corrine Champlin	Need Attention	344	6	265	510
Cristen Hammes	Hibernating	233	5	392	402
Cristine Baumbach	Need Attention	344	6	265	620
Cristofer VonRueden	Need Attention	344	6	229	615
Cristy Ferry	Lost	111	1	559	172
Curtis Runolfsdottir	At Risk	234	5	431	566
Daija Legros	Potential Loyalist	523	4	30	432
Daisha Torphy	Potential Loyalist	532	5	82	371
Damarcus Erdman II	At Risk	234	5	446	589
Darci Schaefer	Lost	111	2	583	198
Darrell Heathcote	Potential Loyalist	422	4	160	316
Darrian Bartell I	Champions	555	8	48	819
Darrion Stoltenberg	Loyal Customers	445	6	176	766
Darwyn Berge	About To Sleep	211	2	480	62
Daryn Hickle	Hibernating	222	4	352	364
Dashawn Schroeder	Lost	111	2	589	244
Davian Ledner	Hibernating	322	4	199	291
Davian Stokes	Potential Loyalist	423	4	143	385
Davie Hintz PhD	Hibernating	222	4	430	363
Davion Hudson	About To Sleep	311	2	251	172
Davy Leuschke	Hibernating	322	4	295	356
Deann Dicki	About To Sleep	211	3	430	205
Deasia Lockman MD	About To Sleep	211	1	392	185
Deena Ziemann	Potential Loyalist	423	4	137	422
Deion Auer	At Risk	122	4	847	328
Delfina Watsica MD	Champions	545	6	10	668
Delia Witting	Potential Loyalist	522	4	17	323
Dell Mitchell	About To Sleep	211	2	359	231
Dellar Schroeder	Others	543	6	39	460
Dema Beer	Potential Loyalist	521	4	23	251
Dennie Powlowski	At Risk	234	5	467	581
Deontae Effertz	Need Attention	444	7	135	544
Deonte Zemlak	Others	534	5	95	586
Dereck Denesik DDS	Others	524	4	9	633
Derek Witting	At Risk	135	5	556	674
Desi Ortiz	Need Attention	444	7	154	626
Devante Gerhold	At Risk	135	5	529	713
Devante O’Hara	New Customers	511	3	81	166
Devaughn Erdman V	Potential Loyalist	523	4	99	384
Devon Osinski DVM	Others	114	3	545	579
Devontae Swaniawski	At Risk	122	4	508	274
Diandra Brakus DVM	Lost	111	3	557	211
Diego Gislason	Potential Loyalist	331	5	224	198
Domingo Block	At Risk	134	5	511	532
Dominick Jewess IV	Others	324	4	186	575
Dominik Anderson	Champions	555	10	20	1249
Dominique McKenzie	At Risk	234	5	332	615
Donaciano Corwin	Champions	555	8	12	892
Donell Dach	Potential Loyalist	412	3	146	260
Donie Stroman PhD	New Customers	511	2	92	97
Donta Veum	Can’t Lose Them	145	7	515	792
Dorathy Nader	Potential Loyalist	533	5	101	456
Dorcas Friesen	At Risk	134	5	655	648
Dorr Lindgren	Need Attention	334	5	208	583
Dorris Jast	At Risk	124	4	629	549
Doshia Stroman	New Customers	511	3	102	123
Dow Halvorson	At Risk	245	6	317	836
Dr. Aden Murphy	Champions	544	7	98	596
Dr. Alberto Kunze II	Loyal Customers	345	7	210	669
Dr. Alva Klocko	Need Attention	334	5	267	548
Dr. Arnoldo Grimes PhD	Potential Loyalist	313	3	282	398
Dr. Arnoldo Marks	Need Attention	444	6	129	567
Dr. Barrie Bins	Potential Loyalist	523	4	4	446
Dr. Bertrand Wolff	Lost	111	1	870	120
Dr. Bree Stehr DVM	At Risk	244	7	376	607
Dr. Buffy Williamson	About To Sleep	212	3	298	353
Dr. Camilo Kiehn	Hibernating	222	4	445	281
Dr. Carma Wyman	Champions	544	7	44	620
Dr. Charlton Kutch	Potential Loyalist	422	4	135	360
Dr. Chas Cummerata Jr.	Lost	111	2	510	169
Dr. Cheyenne Dach DVM	Need Attention	433	5	153	406
Dr. Christal Wolff PhD	Champions	455	9	116	1007
Dr. Collie Krajcik	Loyal Customers	445	7	144	704
Dr. Crawford Mayert	Others	121	4	504	222
Dr. Darl Rice	Hibernating	223	4	433	392
Dr. Dell Baumbach III	Potential Loyalist	512	3	80	270
Dr. Dillon Pollich DDS	At Risk	132	5	558	284
Dr. Donal Auer DDS	Hibernating	322	4	284	370
Dr. Dustyn Rodriguez	At Risk	242	7	439	265
Dr. Eddie Armstrong DDS	Others	543	6	64	433
Dr. Eliezer Wuckert	Need Attention	444	6	130	529
Dr. Elroy Kirlin Jr.	Potential Loyalist	532	5	28	363
Dr. Elzy Anderson	Need Attention	443	6	168	448
Dr. Erving Pagac Sr.	New Customers	511	3	62	244
Dr. Ferd Stroman	About To Sleep	312	3	183	298
Dr. Fleming Grant IV	Lost	111	2	686	172
Dr. Flint Zboncak	Hibernating	222	4	327	277
Dr. Franco Kemmer II	Others	355	12	260	1065
Dr. Fredrick Klein	Need Attention	343	6	199	471
Dr. Fronnie Kemmer	Others	112	3	531	363
Dr. Gerard Bauch	Potential Loyalist	422	4	173	282
Dr. Grady Beier DDS	At Risk	234	5	408	542
Dr. Gussie McLaughlin III	Need Attention	433	5	132	471
Dr. Halley Johnston PhD	About To Sleep	212	3	399	266
Dr. Hansel Steuber	Hibernating	222	4	393	333
Dr. Hildegard Murray	Loyal Customers	345	7	213	672
Dr. Hjalmar Langworth II	Promising	411	2	119	114
Dr. Hoke Jacobs	Loyal Customers	435	5	133	708
Dr. Howard Zulauf V	Lost	111	1	569	113
Dr. Humphrey Grant	Promising	411	2	164	138
Dr. Isaak Oberbrunner DVM	Potential Loyalist	331	5	228	228
Dr. Ismael Stracke	At Risk	134	5	491	521
Dr. Jaheem Pfannerstill III	Need Attention	444	6	153	641
Dr. Jaren Schmeler	Potential Loyalist	513	3	102	421
Dr. Jeannie Rutherford	At Risk	123	4	511	416
Dr. Jeff Bartoletti	Champions	555	8	81	771
Dr. Jeffie Johns	Others	354	8	294	665
Dr. Jerod Berge Jr.	At Risk	243	6	422	392
Dr. Jesse Schowalter	Champions	545	6	29	714
Dr. Jett Schaefer	Others	112	3	589	366
Dr. Karissa Kerluke	Lost	111	1	700	57
Dr. Keenen Parker	Champions	554	8	57	532
Dr. Kelcie Yost MD	At Risk	244	7	481	646
Dr. Kieth Wiegand	Hibernating	322	4	210	350
Dr. Kloe Parker DVM	Potential Loyalist	522	4	113	289
Dr. Kyle Doyle II	Others	355	8	183	889
Dr. Kyra Littel	Hibernating	222	4	334	259
Dr. Letta Daniel MD	Loyal Customers	445	7	161	688
Dr. Linn Schuppe	About To Sleep	311	3	200	111
Dr. Lovett Legros DDS	Need Attention	433	5	151	420
Dr. Lucious Langosh	Potential Loyalist	422	4	116	265
Dr. Lynn Gleason Jr.	About To Sleep	211	3	476	114
Dr. Mallory Dooley MD	About To Sleep	211	1	399	33
Dr. Matteo Little	Potential Loyalist	522	4	93	311
Dr. Mazie Predovic MD	Potential Loyalist	532	5	99	283
Dr. Mettie Green DVM	Potential Loyalist	413	3	179	464
Dr. Micayla Kutch	Champions	555	10	32	834
Dr. Mike Legros	About To Sleep	311	1	186	23
Dr. Myles Stroman	Lost	111	2	485	187
Dr. Ned Swaniawski	Need Attention	343	6	208	457
Dr. Nehemiah Kassulke	Lost	111	1	534	111
Dr. Niles Altenwerth II	At Risk	244	7	380	644
Dr. Patti Rempel	At Risk	244	7	462	625
Dr. Ras Kshlerin	Others	535	5	78	672
Dr. Rayburn Wilkinson I	At Risk	143	6	561	489
Dr. Rene Kuhlman DDS	Others	112	3	515	355
Dr. Romeo Sauer PhD	About To Sleep	312	3	276	312
Dr. Santana Schultz V	Potential Loyalist	423	4	131	390
Dr. Shaniece Herzog PhD	Potential Loyalist	422	4	148	308
Dr. Shea Buckridge PhD	Need Attention	443	6	166	420
Dr. Sherie Mayer	Need Attention	444	7	172	654
Dr. Shirl Cremin PhD	Hibernating	322	4	201	326
Dr. Skyler Windler Sr.	Others	543	6	102	472
Dr. Tyreke DuBuque IV	Loyal Customers	345	7	210	690
Dr. Valentine Volkman DVM	Champions	555	8	81	1068
Dr. Vic Bauch	Champions	555	9	64	850
Dr. Wilfredo Wisozk V	About To Sleep	212	3	477	332
Dr. Willis Bahringer	Champions	544	6	42	665
Dr. Woodson Klein	Others	424	4	152	515
Drew Rohan	About To Sleep	211	2	432	230
Dudley Franecki	About To Sleep	312	2	222	375
Dulce Wintheiser	Others	121	4	490	203
Dwain Skiles Jr.	At Risk	245	6	481	805
Dwan Wilderman	Potential Loyalist	412	3	174	268
Dyllan Osinski	New Customers	511	1	47	155
Ean Raynor	Lost	111	2	499	77
Earnest Rolfson	Potential Loyalist	423	4	148	433
Ebb Doyle	Potential Loyalist	432	5	170	307
Egbert McLaughlin	Others	543	6	63	466
Elaine Emard	Hibernating	222	4	480	301
Elam Hirthe DVM	Can’t Lose Them	144	6	652	546
Elenora Trantow	Champions	455	9	172	826
Elgie Cole	Need Attention	433	5	172	476
Elgin Abbott	Lost	111	2	575	233
Elias Huels V	Can’t Lose Them	145	7	569	841
Elinor Howell	At Risk	245	6	320	746
Elinore Doyle	Champions	544	7	83	531
Elizabet Schiller	New Customers	511	2	62	194
Elizah Abbott	Others	543	6	102	431
Elizbeth West	About To Sleep	311	2	187	183
Eller Marquardt	At Risk	123	4	488	401
Elmyra Schaefer	At Risk	255	12	326	1150
Elon Haag	Lost	111	1	696	32
Elsie Parker	Champions	555	8	13	839
Elza Gleichner	About To Sleep	212	3	457	268
Emanuel Reichert	Hibernating	333	5	269	421
Emmaline Stark MD	Potential Loyalist	432	5	129	282
Enid Reinger	Champions	555	9	7	792
Enos VonRueden	Lost	111	3	629	99
Epifanio Kozey	Lost	111	1	493	43
Erastus Macejkovic	Others	534	5	80	519
Erla Schulist	Potential Loyalist	512	3	77	270
Errol Bogisich	Lost	111	1	684	81
Esequiel Kirlin I	Champions	455	12	159	768
Esker Cormier	Potential Loyalist	522	4	33	283
Essence Metz DDS	At Risk	255	8	379	722
Ethyl Botsford	Others	354	8	252	526
Etta Franecki MD	At Risk	255	8	481	892
Etta Towne	Need Attention	444	6	134	581
Eugenie Conn PhD	Others	112	2	548	286
Evelyn Schinner	About To Sleep	211	2	317	91
Ewart Haag	Champions	454	10	168	595
Ewart Luettgen	Lost	111	2	528	252
Ewin Torphy	Potential Loyalist	513	2	98	424
Exie Gutmann	Champions	544	7	103	651
Exie Shields	About To Sleep	311	3	227	251
Ezzard Bernhard	At Risk	242	6	423	317
Fannie Watsica	Need Attention	344	7	181	648
Fidel Kilback	Potential Loyalist	523	4	94	411
Finnegan Franecki	At Risk	142	6	572	263
Flem Kozey	Others	342	6	182	365
Flo Gulgowski	Hibernating	223	4	379	416
Florine Jones	At Risk	122	4	509	269
Floy Krajcik	Hibernating	333	5	272	484
Forest Pouros	Others	113	3	613	455
Fount Flatley	Champions	455	11	146	937
Francisquita Heidenreich	Lost	111	3	734	72
Franz Mohr	At Risk	123	4	527	430
Franz Powlowski	About To Sleep	211	1	427	169
Friend Stracke	At Risk	244	6	456	571
Gabriel Schiller	Others	213	3	416	420
Garfield Hammes	At Risk	234	5	433	644
Garrison Kling	Potential Loyalist	512	3	28	294
Gayle Kuphal	Potential Loyalist	533	5	20	460
Gaylen Kiehn	At Risk	123	4	652	489
Gee Nitzsche	Promising	411	2	176	165
Geoffrey Reichert	Others	112	3	548	301
Georgene Aufderhar PhD	Need Attention	443	6	122	464
Geralyn Rosenbaum	Potential Loyalist	533	5	80	393
Geri Wuckert	Lost	111	1	599	86
Germaine Becker	Hibernating	223	4	444	400
Gerold Bernhard Jr.	Promising	411	2	126	149
Gianna Stiedemann	Champions	545	7	30	759
Gilmer Kertzmann	At Risk	135	5	582	677
Gilmore Schmitt	Potential Loyalist	432	5	125	353
Ginger Stamm	New Customers	511	3	34	248
Ginger Wintheiser	At Risk	122	4	633	340
Girtha Douglas	Promising	411	3	165	143
Giuseppe Tremblay	Lost	111	3	577	162
Glennis Howe	New Customers	511	3	101	188
Gonzalo Jones	Potential Loyalist	533	5	100	450
Gracia Wunsch	Need Attention	344	6	225	662
Gregg Franecki	Hibernating	322	4	225	317
Grisel Reichert MD	Potential Loyalist	432	5	150	260
Gunner Wiegand	Potential Loyalist	521	4	96	234
Haden Kautzer	Promising	411	2	171	236
Hakeem Leffler	Hibernating	332	5	264	332
Halbert Nolan	Lost	111	2	516	95
Hampton Rath	Need Attention	444	6	127	619
Handy Walsh	Loyal Customers	445	7	116	758
Hansel Kiehn	Need Attention	443	6	134	416
Hansford Moen PhD	Loyal Customers	345	7	186	1004
Hardy Leannon	Promising	411	3	136	236
Harlon Rolfson	At Risk	244	7	449	603
Harrie Swaniawski	At Risk	132	5	636	363
Hassie Schiller PhD	About To Sleep	311	2	187	119
Hattie Roberts	Need Attention	433	5	122	436
Helmer Monahan	About To Sleep	212	3	331	264
Helyn Ondricka	Hibernating	333	5	277	384
Herman Kling I	At Risk	244	6	371	578
Herschel Flatley	At Risk	244	6	379	518
Hershel Shields	Loyal Customers	445	6	179	819
Hilma Little	Champions	544	7	65	513
Hiroshi Terry	Need Attention	343	6	239	434
Hobson Barton	Lost	111	1	516	102
Holland Lynch	At Risk	143	6	486	499
Hosteen Jacobi	At Risk	122	4	545	300
Howell Blick	Potential Loyalist	331	5	245	235
Hughey Bartoletti DDS	Champions	555	10	73	1036
Hurley Schiller I	At Risk	245	6	442	687
Hyman Kemmer	Hibernating	333	5	203	455
Iesha Mraz	Need Attention	443	6	131	466
Iliana Donnelly	Hibernating	333	5	251	486
Imani Swift	At Risk	244	6	443	546
Imelda Harber	At Risk	243	6	455	474
Ingrid O’Kon MD	At Risk	255	9	463	922
Irwin Ritchie	Loyal Customers	445	6	159	694
Isabela Mertz MD	Champions	555	13	97	1104
Isidore Skiles	Hibernating	323	4	189	410
Iverson Herman Sr.	Champions	544	6	106	584
Iverson Hilpert	Promising	411	2	161	149
Iverson Robel	Champions	455	9	160	880
Ivy Kohler	At Risk	245	7	356	719
Iyanna Schmeler PhD	Hibernating	323	4	182	473
Izetta Stracke	Champions	544	7	106	523
Jabbar Dickens	Champions	455	10	160	1060
Jacqueline Nikolaus	Need Attention	343	7	280	434
Jacquez Jacobs	About To Sleep	211	2	375	87
Jadiel Wunsch	At Risk	235	5	343	714
Jaime Nader	Hibernating	322	4	191	276
Jaliyah Purdy	About To Sleep	311	3	241	249
Jammie Runolfsdottir	Hibernating	332	5	276	374
Janeen West	Potential Loyalist	532	5	66	374
Janell Heller DVM	Lost	111	3	488	203
Janiyah Cassin	About To Sleep	211	2	360	75
Jarred Stiedemann DDS	Hibernating	222	4	372	291
Jayden Hayes	At Risk	243	7	478	435
Jayme Welch	Lost	111	1	760	23
Jayvion Cummings	Champions	555	9	53	1090
Jazlyn Casper PhD	At Risk	133	5	512	403
Jazmin Harvey	Others	535	5	34	874
Jeanette Lind	Champions	555	10	41	1062
Jeanie Berge	At Risk	124	4	539	570
Jensen Cormier Jr.	Need Attention	334	5	236	556
Jerald Gaylord	Potential Loyalist	422	4	173	275
Jerald Hintz	Potential Loyalist	412	3	179	286
Jeraldine Waelchi	Potential Loyalist	412	3	146	359
Jeremie Wehner V	Others	553	8	50	488
Jerold Sporer	Need Attention	443	6	135	506
Jerrell Wisozk I	Champions	545	7	113	764
Jessica Connelly	At Risk	243	7	352	438
Jessica Koepp MD	Potential Loyalist	533	5	88	450
Jessy Emard	Need Attention	344	7	281	653
Jevon Rutherford	About To Sleep	212	2	391	268
Jimmie Herzog	Hibernating	333	5	265	401
Joana Crist	Others	524	4	67	552
Joana Kemmer DDS	Champions	455	8	153	806
Joann Yundt	Lost	111	2	604	223
Joe McDermott	About To Sleep	212	3	390	317
Joelle Deckow	Potential Loyalist	533	5	101	479
Johnathon Schimmel	Hibernating	223	4	455	436
Johney Mayer	About To Sleep	311	3	272	101
Josef Lemke	Potential Loyalist	533	5	48	391
Josephus Bradtke DVM	At Risk	224	4	374	520
Josette Bailey	At Risk	234	5	449	663
Juana Bogan	At Risk	133	5	505	416
Judyth Lueilwitz	At Risk	134	5	662	552
Jules Harber	Lost	111	2	673	77
Jules Jacobi	At Risk	255	9	453	935
Julia Koch	Potential Loyalist	431	5	171	236
Juliana Sipes	Hibernating	322	4	190	314
Juliet Terry	About To Sleep	211	2	410	218
Julisa Halvorson	Champions	455	12	127	987
Kadence Morissette	Need Attention	444	7	144	613
Kalvin Prosacco	Loyal Customers	445	7	129	751
Kamren Moen	About To Sleep	212	3	336	274
Kamron Halvorson	At Risk	255	8	403	829
Karan Weber DVM	Potential Loyalist	522	4	67	276
Karen Harvey	About To Sleep	321	4	249	229
Karlie Treutel	Potential Loyalist	532	5	61	318
Karon Torphy	At Risk	234	5	398	554
Karren Funk	About To Sleep	212	3	449	353
Karren Schuppe	At Risk	244	6	381	549
Katlyn Mann	Loyal Customers	345	7	297	698
Katy King	Need Attention	344	6	246	653
Kelsey Pollich	Potential Loyalist	513	3	48	473
Kem Medhurst II	Hibernating	322	4	287	275
Kendal Wiegand	Loyal Customers	445	6	137	712
Kendrick Boyle	Potential Loyalist	522	4	8	347
Kenny Wisozk	Need Attention	344	6	182	630
Kenton Dickens	Can’t Lose Them	155	8	575	872
Keri Schuppe MD	Need Attention	334	5	206	528
Keri Williamson	Champions	455	9	180	741
Kingston Hayes	About To Sleep	312	3	190	347
Kingston Waelchi	Others	112	3	533	292
Kittie Dare	Hibernating	323	4	233	441
Kizzy Doyle	Champions	455	13	168	1488
Kole Crooks	Potential Loyalist	532	5	92	332
Kordell Hartmann	About To Sleep	212	2	478	260
Korey Cronin	About To Sleep	211	2	479	82
Kraig Hayes DDS	Loyal Customers	445	6	171	781
Krista Hartmann	Others	121	4	695	155
Kristian Heaney	Others	113	3	681	479
Kristy Kunde MD	About To Sleep	221	4	350	242
Kyla Orn	Potential Loyalist	521	4	90	251
Kylie Kertzmann	Promising	411	2	117	209
Lacy Connelly MD	About To Sleep	221	4	466	113
Laddie Donnelly Sr.	About To Sleep	211	3	352	196
Laisha VonRueden	Champions	555	9	27	1003
Lakeshia Harris	At Risk	142	7	549	309
Lane Roberts	At Risk	234	5	372	585
Lani Dicki MD	Others	542	6	112	356
Lashawn Hoppe	Hibernating	233	5	469	437
Lassie Lindgren	Champions	555	8	63	775
Latesha Bernhard	Others	355	8	195	724
Latifah Carter	Others	424	4	146	601
Latoya Stanton	Champions	555	10	21	814
Latrice Stokes	Others	324	4	181	574
Laurel Morar	Potential Loyalist	431	5	172	230
Laurene Considine	At Risk	255	9	311	1008
Lavern Pfeffer DDS	At Risk	224	4	426	632
Leala Schuppe MD	Need Attention	344	6	193	512
Lennon Hilll	At Risk	244	6	431	621
Leone Fritsch	Hibernating	222	4	359	375
Leonel Rippin	At Risk	234	5	307	515
Lesa Hane	New Customers	511	3	77	157
Lesta Carter	At Risk	255	9	427	773
Lesta Davis	About To Sleep	311	3	239	152
Letitia Stokes	Champions	454	8	175	536
Lexi Altenwerth	At Risk	224	4	399	655
Leyla Dietrich	Need Attention	433	5	118	485
Lidie Gislason	Potential Loyalist	512	3	94	285
Lilah Blanda PhD	Others	342	6	202	358
Lillianna Larkin	Champions	455	9	148	1011
Lim Langworth	Potential Loyalist	533	5	106	424
Lindy Pagac	Hibernating	222	4	446	306
Link Carroll MD	Can’t Lose Them	144	7	494	648
Link Orn	Lost	111	1	955	61
Lionel Marquardt	Lost	111	1	976	133
Lisandro Kassulke	At Risk	235	5	312	730
Lisandro Swift	Others	543	6	97	479
Lisha Hayes	Potential Loyalist	522	4	105	340
Lissa White	At Risk	243	6	417	492
Livia Pfeffer	About To Sleep	211	2	436	139
Lockie Fahey	Others	112	3	509	284
Lollie Conroy	Lost	111	2	578	94
Lollie Heaney	Lost	111	1	568	28
Londyn Reinger	Champions	555	9	45	782
Lorean Stokes DVM	Champions	555	9	82	708
Lorelai Parisian	Others	355	9	186	788
Loretta Lueilwitz	Lost	111	1	651	79
Loretto Romaguera	New Customers	511	2	84	237
Lott Larkin	At Risk	243	6	472	437
Louis Toy I	Champions	545	6	48	711
Lovisa Wilkinson	About To Sleep	212	3	471	311
Loy Olson Sr.	Need Attention	444	6	151	560
Lucia Flatley	Hibernating	222	4	309	289
Luciano Kling	Champions	544	6	101	587
Luda Kihn	Hibernating	222	4	304	371
Luka Langosh	Hibernating	223	4	412	482
Lute Batz DVM	Hibernating	223	4	333	505
Luverne Rodriguez DDS	Need Attention	344	6	279	582
Lydia Willms	Champions	455	11	116	713
Lyn Parker	Others	534	5	68	639
Lyndon McClure	Need Attention	334	5	270	575
Lyndsey Heidenreich	At Risk	255	9	384	1050
Mabell Lemke	Need Attention	444	7	164	583
Mac Kertzmann	Potential Loyalist	513	3	43	438
Madison Koelpin	Potential Loyalist	313	3	231	388
Madyson Bergnaum PhD	Champions	555	8	85	965
Mae O’Kon	Promising	411	3	168	249
Maebell Terry	Potential Loyalist	522	4	107	258
Magdalen Ward	Lost	111	2	533	184
Mahlon Pfeffer	Lost	111	3	507	166
Makenzie Hintz	Lost	111	2	497	252
Malaya White	Champions	544	6	86	546
Malcolm Bogan	Need Attention	434	5	140	565
Malcolm Heathcote	Potential Loyalist	523	4	9	431
Malcolm Medhurst	Hibernating	322	4	275	350
Manilla Braun	Others	214	3	372	513
Mansfield Boyle	At Risk	244	6	465	640
Maralyn Greenfelder	Potential Loyalist	423	4	162	401
Marcello Torphy Jr.	Others	543	6	4	464
Marci Nader	Others	543	6	48	494
Margarette Eichmann DVM	About To Sleep	312	3	220	345
Margarita O’Reilly	Others	424	4	127	649
Marguerite Heaney	Potential Loyalist	522	4	114	265
Mariano Lueilwitz	At Risk	244	6	400	540
Marissa Goyette	Loyal Customers	445	7	120	693
Marla Sanford	Champions	554	9	93	637
Marlene Runolfsson	Need Attention	334	5	230	554
Marrion Emmerich IV	Need Attention	443	7	149	490
Marty Wisozk	Hibernating	232	5	354	347
Marvin Wisozk	Others	112	3	553	356
Masao Deckow	New Customers	511	3	6	239
Mason Rodriguez	About To Sleep	212	3	469	270
Mathilda Farrell	Loyal Customers	345	7	242	736
Matthew Schmeler	Potential Loyalist	523	4	110	422
Maudie Waelchi	Others	112	2	720	277
Mauricio VonRueden	At Risk	132	5	509	371
Maxie Steuber	New Customers	511	2	113	181
Melbourne Johns	Potential Loyalist	412	3	173	260
Melvin Schmidt	Champions	545	6	73	673
Mendy Ledner	Others	424	4	142	523
Mervin Pfeffer V	Hibernating	333	5	222	463
Mervyn Vandervort	Others	112	3	723	294
Michell Gerlach	Need Attention	344	7	279	654
Miguelangel Dach	Potential Loyalist	522	4	16	316
Mila Gibson	At Risk	124	4	486	620
Milissa Batz MD	Others	524	4	75	643
Mimi Goldner	Hibernating	223	4	468	404
Miss Akeelah Walsh PhD	Loyal Customers	445	7	160	779
Miss Aleen Kunze	About To Sleep	212	2	396	320
Miss Anaya Kerluke	Lost	111	1	687	104
Miss Chante Stoltenberg PhD	At Risk	245	6	316	805
Miss Cristi Quitzon PhD	Need Attention	433	5	152	425
Miss Dorotha Kuvalis PhD	Champions	545	7	55	958
Miss Ela Treutel	About To Sleep	212	3	397	336
Miss Eugenia Barton	Others	355	9	218	753
Miss Evita Howe MD	Can’t Lose Them	144	6	632	579
Miss Fronnie Schaefer DDS	Champions	544	6	51	573
Miss Goldie Smitham	At Risk	134	5	498	631
Miss Haleigh Wilkinson	Others	355	10	198	900
Miss Halle Davis DDS	Champions	454	8	132	665
Miss Jonnie Veum	Champions	455	8	148	770
Miss Jovita Reinger	About To Sleep	311	3	200	243
Miss Kacie Miller DVM	Champions	455	10	169	1027
Miss Katelynn Lebsack DVM	Others	543	7	99	382
Miss Katherine Balistreri DDS	Hibernating	322	4	288	357
Miss Kesha Daniel	Others	543	6	79	447
Miss Lacey Sanford PhD	Need Attention	334	5	284	652
Miss Latosha O’Keefe	Loyal Customers	345	6	197	854
Miss Lovie Keeling DVM	Potential Loyalist	532	5	103	348
Miss Madison Lehner DVM	At Risk	143	6	583	475
Miss Mistie Torp MD	Others	542	6	103	303
Miss Nealy Stanton	About To Sleep	211	3	441	248
Miss Tillie Crooks DVM	Loyal Customers	445	7	164	709
Miss Velma Schulist	About To Sleep	211	3	464	224
Mittie Jacobs PhD	Potential Loyalist	422	4	119	292
Mitzi Bergstrom	About To Sleep	211	3	375	188
Moe Sawayn	Lost	111	2	522	176
Mohammad Smith	Need Attention	344	6	201	600
Monique Reichel	At Risk	122	4	532	360
Mont Mertz	Potential Loyalist	412	3	125	261
Morton O’Connell	About To Sleep	212	3	409	258
Mozell Greenfelder DDS	Potential Loyalist	533	5	37	417
Mr. Alessandro Weissnat DDS	Need Attention	444	7	174	591
Mr. Almer Osinski	Champions	455	10	123	862
Mr. Armin Klocko IV	At Risk	143	6	482	492
Mr. Brion Stark Sr.	Others	355	8	229	852
Mr. Cayden Waters	Potential Loyalist	421	4	120	232
Mr. Celestino Bosco	Loyal Customers	445	7	133	716
Mr. Christ Zieme MD	Champions	544	7	111	510
Mr. Cletus Corwin	Lost	111	2	558	81
Mr. Colin Prohaska	At Risk	245	7	479	700
Mr. Dandre Nolan I	Lost	111	1	951	30
Mr. Demetric Franecki	Potential Loyalist	423	4	149	387
Mr. Edw Frami	Champions	555	10	44	868
Mr. Elian Vandervort Jr.	Hibernating	332	5	195	332
Mr. Erin Zboncak IV	Champions	545	6	26	895
Mr. Fletcher Hudson	Lost	111	2	600	165
Mr. Fount Towne I	Champions	544	6	8	540
Mr. Francisco Kiehn	Lost	111	2	620	133
Mr. Fredric Funk III	About To Sleep	211	3	439	228
Mr. Harris Pollich	Others	535	5	21	734
Mr. Hosea Schiller	At Risk	255	9	410	840
Mr. Hosie Howell PhD	Hibernating	233	5	421	496
Mr. Hunter Botsford Jr.	Others	112	2	613	267
Mr. Hurley Brekke	About To Sleep	211	2	444	175
Mr. Jeff Denesik	Hibernating	322	4	235	326
Mr. Jeramiah Cronin	Champions	544	6	6	547
Mr. Jimmy Mayert PhD	At Risk	123	4	512	382
Mr. Junior Wintheiser II	Others	214	3	429	529
Mr. Kenji Cormier	Potential Loyalist	412	3	177	359
Mr. Kolten Wyman Jr.	At Risk	135	5	495	668
Mr. Lary Champlin	Champions	455	14	124	1074
Mr. Lillard McGlynn V	Lost	111	2	588	96
Mr. Lon Witting Jr.	Potential Loyalist	313	3	295	413
Mr. Lupe Kohler	At Risk	245	7	299	716
Mr. Manuel DuBuque	Champions	455	9	126	927
Mr. Marcelo Wunsch MD	About To Sleep	211	1	446	52
Mr. Marcus Langosh	Potential Loyalist	512	3	98	363
Mr. Marquise Swaniawski MD	Can’t Lose Them	155	8	569	799
Mr. Mekhi Goyette	Hibernating	222	4	416	350
Mr. Michal Murphy	Need Attention	434	5	136	548
Mr. Michale Howe DVM	At Risk	255	8	430	740
Mr. Mikeal Block	At Risk	132	5	526	323
Mr. Owens Gaylord	Promising	411	3	123	172
Mr. Paulo Stoltenberg	Others	112	3	487	308
Mr. Ray Stanton III	Champions	455	11	144	816
Mr. Rohan Wolf	Can’t Lose Them	145	6	502	820
Mr. Saverio Weimann II	Need Attention	334	5	263	534
Mr. Semaj Sauer	Champions	555	8	31	806
Mr. Tad Johnson	Others	355	10	206	1184
Mr. Tegan Farrell MD	Hibernating	332	5	295	378
Mr. Thad Nader Sr.	Hibernating	333	5	282	480
Mr. Torry Bogan I	New Customers	511	2	107	195
Mr. Tripp Batz PhD	Hibernating	333	5	291	446
Mr. Vito Ernser II	Potential Loyalist	533	5	13	461
Mr. Wendel Hintz	Champions	545	6	87	798
Mr. Wilkie Moore MD	Lost	111	2	836	244
Mr. Zackery Armstrong	Hibernating	223	4	341	490
Mr. Zakary Gleichner II	Champions	544	7	43	615
Mrs. Alysa Cummings	Champions	555	9	1	876
Mrs. Anice O’Hara DDS	At Risk	243	7	360	469
Mrs. Astrid Bayer PhD	Champions	455	8	141	687
Mrs. Breann Harris	At Risk	234	5	310	599
Mrs. Cali Considine	Hibernating	233	5	349	416
Mrs. Carolann Anderson PhD	Lost	111	3	590	217
Mrs. Charolette McDermott MD	Promising	411	1	139	82
Mrs. Chiquita Jacobs	Potential Loyalist	421	4	158	144
Mrs. Cleone Hagenes DDS	Others	112	3	537	331
Mrs. Danika Schulist	Hibernating	233	5	443	495
Mrs. Delisa Kilback	Hibernating	333	5	263	476
Mrs. Hildur Mante	Others	213	3	431	386
Mrs. Ila Leuschke DVM	At Risk	243	6	392	396
Mrs. Janel Koepp DVM	About To Sleep	321	4	285	253
Mrs. Jaquelin Weber DVM	Potential Loyalist	422	4	147	332
Mrs. Jerilynn Schulist	Loyal Customers	445	7	116	888
Mrs. Kelcie Schimmel	Need Attention	444	7	142	536
Mrs. Kyrie Funk	At Risk	134	5	502	520
Mrs. Laila Bayer	Others	524	4	72	516
Mrs. Lois Russel	Lost	111	2	632	166
Mrs. Lucetta Auer	About To Sleep	311	3	229	128
Mrs. Madelyn Hermiston	Potential Loyalist	423	4	122	446
Mrs. Makenna Bernier PhD	Hibernating	223	4	410	386
Mrs. Malaya Russel	New Customers	511	3	93	209
Mrs. Marti Johnston	Hibernating	233	5	377	409
Mrs. Maura Schamberger	Hibernating	333	5	266	434
Mrs. Melany Mitchell DDS	Lost	111	1	681	12
Mrs. Michal Feil DVM	Hibernating	233	5	463	390
Mrs. Noma Hessel PhD	At Risk	245	7	298	815
Mrs. Oneta Lebsack	Loyal Customers	345	7	258	777
Mrs. Trudy Rath	At Risk	244	6	387	547
Mrs. Vernie Ryan MD	Need Attention	443	6	159	422
Mrs. Vivien Bauch	Champions	545	7	109	676
Ms. Amaris Williamson MD	Hibernating	332	5	241	289
Ms. Amira Gutkowski DDS	Lost	111	2	576	191
Ms. Arletta Jast PhD	Loyal Customers	445	7	130	720
Ms. Brea Nienow DDS	Champions	544	6	90	580
Ms. Delpha King	Champions	555	12	43	1233
Ms. Elda Schmeler	Champions	455	8	129	744
Ms. Erica Gottlieb	At Risk	255	8	340	829
Ms. Ermine Krajcik	Lost	111	1	595	106
Ms. Forest Hartmann DVM	Others	112	3	538	311
Ms. Giada Weissnat	Others	542	6	102	346
Ms. Gracelyn Dare	Champions	544	6	112	548
Ms. Gracie Willms	At Risk	124	4	504	556
Ms. Grecia Schultz	Others	442	6	164	357
Ms. Gussie Bartoletti	Champions	455	8	172	885
Ms. Hayleigh Swaniawski DDS	Hibernating	323	4	289	489
Ms. Hessie Gleichner	At Risk	242	6	414	368
Ms. Hollie Crooks	At Risk	133	5	493	400
Ms. Iliana O’Conner	Need Attention	344	6	194	613
Ms. Jacklyn Casper	Potential Loyalist	533	5	105	415
Ms. Katherine Schroeder	At Risk	244	6	407	566
Ms. Katrina Barton PhD	Loyal Customers	445	7	136	774
Ms. Kelis Rau MD	Others	534	5	86	537
Ms. Leaner Jacobs PhD	At Risk	123	4	647	458
Ms. Liliana Haley	At Risk	244	7	473	589
Ms. Maebell Reinger DVM	At Risk	245	6	443	673
Ms. Marolyn Walsh	New Customers	511	3	90	180
Ms. Merrilee Lueilwitz	Lost	111	1	699	185
Ms. Nada Barton PhD	Champions	544	7	114	576
Ms. Oralia Kilback	Need Attention	343	6	182	480
Ms. Penni Corkery	Champions	544	6	98	620
Ms. Peyton Larson DVM	At Risk	244	6	433	664
Ms. Sarita Heidenreich DVM	Hibernating	223	4	305	462
Ms. Starr Corwin DDS	Potential Loyalist	421	4	171	228
Ms. Val McKenzie PhD	Potential Loyalist	422	4	122	380
Ms. Valorie Kling	Need Attention	433	5	155	421
Ms. Zola Nolan	Hibernating	322	4	224	375
Murl Dicki	Promising	411	2	178	233
Murl Wilkinson II	Loyal Customers	445	7	135	936
Murray Harvey	Need Attention	434	5	145	646
Myer Stokes	Can’t Lose Them	145	7	491	826
Mykel Johnson	Others	353	8	276	453
Myrle Krajcik	At Risk	245	6	335	937
Myrtis Larkin DDS	Potential Loyalist	423	4	132	423
Naima Treutel	Need Attention	434	5	150	613
Nan O’Connell	Promising	411	2	143	79
Nathaly Streich	Can’t Lose Them	145	6	525	681
Nathanael Wisozk	Others	112	3	636	343
Neppie Armstrong	Lost	111	1	607	219
Nery Ankunding PhD	At Risk	123	4	574	425
Nevin Boehm	Champions	545	6	86	694
Nico Dickinson	Can’t Lose Them	154	8	616	569
Nigel Leannon II	Others	534	5	63	579
Nikita Becker	Potential Loyalist	423	4	140	462
Nikolai Welch MD	About To Sleep	321	4	192	212
Nikolas Shanahan	Hibernating	332	5	264	268
Nobie Hermann	At Risk	122	4	597	353
Noma Dare MD	At Risk	224	4	475	597
Nyree Walker	Lost	111	3	550	211
Odelia Rippin	Can’t Lose Them	144	6	488	585
Odessa Haag	At Risk	134	5	586	641
Odie Jacobs	Others	112	3	484	353
Odie Lakin	About To Sleep	211	2	442	132
Odis Schoen	Need Attention	434	5	150	512
Olaf Witting	About To Sleep	311	2	191	143
Olen Steuber DVM	Lost	111	1	520	39
Olena Kessler	About To Sleep	311	2	214	163
Oley Schroeder I	At Risk	244	6	402	632
Olof Swift	Potential Loyalist	533	5	88	453
Omie Cummerata	Others	121	4	519	220
Ophelia Ernser	Need Attention	344	6	281	622
Orpha Bernhard	Champions	455	9	153	955
Orville Lemke III	About To Sleep	311	3	215	147
Ossie Schaden PhD	Champions	544	7	44	600
Ottis Wiza	About To Sleep	321	4	244	242
Pansy Bergstrom	Potential Loyalist	533	5	88	394
Parker Bailey DVM	At Risk	143	7	852	476
Pat Nitzsche PhD	Potential Loyalist	422	4	162	306
Patience Ferry	Need Attention	344	6	249	644
Paulo Torphy	Lost	111	2	892	219
Payten Morissette	Potential Loyalist	313	3	296	466
Pearl Schmidt	At Risk	234	5	446	536
Perley Renner	At Risk	243	6	427	406
Pershing Johnston MD	About To Sleep	311	2	296	108
Pershing Torp II	Lost	111	2	490	241
Peyton Koelpin	Lost	111	1	604	89
Peyton Runolfsson	Potential Loyalist	422	4	174	335
Phylis Gaylord	Potential Loyalist	331	5	210	185
Pierre Stoltenberg	Lost	111	2	618	82
Pink Murazik	About To Sleep	211	2	449	225
Piper Buckridge	Others	112	3	601	265
Pleasant Ullrich	At Risk	245	7	319	1089
Porsche Mayert DDS	Can’t Lose Them	144	6	496	515
Portia Schamberger	Champions	545	7	49	762
Posey Metz	Others	355	10	183	1060
Pratt Crooks	Hibernating	332	5	182	300
Price Harvey	About To Sleep	211	3	411	137
Princess Hermann PhD	Lost	111	1	597	55
Prudie Kertzmann	Champions	554	8	88	580
Quintin Tillman	Champions	555	9	64	960
Rafael Mitchell	Others	113	3	550	421
Raheem Bosco	Potential Loyalist	421	4	124	182
Rakeem Harvey	At Risk	255	10	454	809
Rayna Hagenes PhD	At Risk	124	4	538	587
Reanna O’Keefe	Champions	555	8	35	960
Rebeca Kling	Champions	455	8	129	956
Reggie Leffler	Hibernating	233	5	455	413
Regina Collins	Hibernating	332	5	234	360
Rexford Greenholt	Need Attention	334	5	196	570
Reynaldo Davis	Others	112	3	681	358
Ricci Bins	Others	121	4	535	210
Rice Prohaska	Others	542	6	71	319
Rikki Watsica DVM	Champions	544	7	43	581
Riley Heller	Potential Loyalist	423	4	171	446
Rob Wilderman Sr.	Lost	111	1	624	34
Robbin Herzog	Hibernating	222	4	366	381
Robert Satterfield	Potential Loyalist	422	4	135	317
Robert Schmeler	About To Sleep	311	3	243	254
Rochelle Johnson	Need Attention	344	7	204	652
Roger Green	At Risk	123	4	663	468
Rolla Hodkiewicz	At Risk	123	4	564	409
Rollie Yundt DVM	Others	113	3	600	467
Roma Daniel	About To Sleep	321	4	229	197
Roma Rath	At Risk	143	6	490	420
Romaine McCullough	Hibernating	333	5	232	405
Romie Upton	Champions	454	8	145	622
Ronan McLaughlin	Hibernating	323	4	289	496
Roni Carter	Potential Loyalist	422	4	128	365
Ronin Beatty Jr.	Potential Loyalist	423	4	146	434
Rosanne Maggio	Champions	544	7	67	597
Rosario Boyle	At Risk	234	5	417	512
Rose Kuphal	Potential Loyalist	523	4	69	400
Rosevelt Murazik DDS	Need Attention	433	5	139	447
Rosina Abbott	At Risk	244	7	339	652
Ruel Ruecker	Need Attention	433	5	176	436
Russell Boyle	Others	112	2	614	265
Ruthe Macejkovic MD	At Risk	255	9	373	805
Ryland Predovic	At Risk	234	5	436	665
Sadie Upton	Others	424	4	151	541
Saint Doyle	Need Attention	344	6	190	558
Samira Medhurst	At Risk	245	7	430	826
Santana Bradtke	Champions	455	8	152	732
Savion Rohan	Champions	555	10	84	1118
Schuyler Volkman	Champions	454	10	160	658
Scottie Beahan PhD	Others	314	3	275	538
Seaborn Bogisich III	Potential Loyalist	413	3	178	459
Shakira Stokes	Potential Loyalist	533	5	75	438
Shane Haley	Need Attention	433	5	157	424
Shania Stamm DDS	Others	355	9	188	997
Shantel Jenkins	At Risk	123	4	724	388
Shari Rowe PhD	At Risk	234	5	426	665
Sharyn Barrows	Others	442	6	155	292
Shaun Rempel	Potential Loyalist	423	4	180	427
Shea Feil	Need Attention	444	6	176	588
Shea Gerlach	Loyal Customers	345	7	201	760
Shellie Brekke III	Others	113	3	591	384
Shelton Hudson	Champions	455	8	153	867
Sherlyn Gutmann	Champions	555	9	19	726
Shirl Keebler	Potential Loyalist	522	4	90	377
Shirl Kuvalis	Hibernating	333	5	276	450
Shirl Wisozk	At Risk	122	4	630	363
Shirlie Nikolaus	Loyal Customers	345	7	210	688
Shoji Wintheiser III	Potential Loyalist	432	5	140	329
Skylar Hoeger	About To Sleep	321	4	282	255
Sol Zboncak	Lost	111	3	508	88
Somer Turcotte	Others	355	10	190	1018
Sonny Dickens	Others	342	6	250	362
Soren Gleason	Champions	555	9	103	1061
Stafford Willms	Others	112	3	506	295
Starling Welch	Need Attention	444	7	128	590
Stefani Kshlerin	Need Attention	344	7	186	520
Stephaine Graham	Others	524	4	105	609
Stetson Ferry DVM	Lost	111	3	500	237
Susannah Bernier	Champions	545	6	33	754
Suzann Koss	Others	342	6	288	353
Suzette Hartmann	Need Attention	343	6	291	427
Suzette Pollich	Hibernating	223	4	335	395
Sydell West	Need Attention	344	6	191	642
Sylva Littel	Loyal Customers	445	7	178	778
Symone McClure	Hibernating	323	4	207	449
Tallie Gleason	About To Sleep	312	3	227	293
Tamia Hills	At Risk	235	5	443	694
Tamia Langworth	Lost	111	1	576	103
Tamika Labadie	Loyal Customers	445	7	138	839
Tamisha Crooks	Champions	544	6	11	627
Tarik Marvin Jr.	Can’t Lose Them	144	6	585	510
Tate Turcotte	Others	113	3	516	394
Tawanda Balistreri MD	Potential Loyalist	523	4	103	393
Taylor Crist	Need Attention	344	6	261	643
Tegan O’Conner	Promising	411	2	177	199
Tera Collins	Others	112	3	546	324
Texas Keebler	At Risk	135	5	484	702
Theo Buckridge	Others	543	6	15	446
Thor Schultz	Potential Loyalist	512	3	38	274
Tia Zulauf	Need Attention	444	6	149	522
Tierra Hayes	Champions	455	8	128	952
Tilden Hermann	Lost	111	2	545	96
Tisa Mosciski	About To Sleep	321	4	229	159
Tobie Carroll	At Risk	255	9	344	870
Toccara Lebsack	Need Attention	343	6	209	433
Tomika Koepp	Need Attention	344	6	249	542
Toney Marvin	Need Attention	334	5	212	558
Tori Bailey	Promising	411	2	129	121
Torrance Pollich	Potential Loyalist	512	3	54	377
Torry Reynolds	Need Attention	444	7	135	650
Tracy Feest	Others	121	4	530	253
Travis Cartwright	Champions	555	8	45	713
Tressie Buckridge DDS	Hibernating	223	4	404	504
Trina Gaylord DDS	About To Sleep	312	3	198	264
Triston Mills	Hibernating	222	4	332	366
Trudie Mraz	Potential Loyalist	533	5	89	474
Trudy Stokes	At Risk	255	8	472	855
True Conroy	Potential Loyalist	533	5	40	471
Tyshawn Witting	Lost	111	3	573	208
Uriah West	Lost	111	3	653	195
Uriel Kuhn	At Risk	134	5	542	567
Valencia Keebler DVM	Hibernating	232	5	328	369
Vannie Kunze	At Risk	255	9	397	823
Velda Goyette	Need Attention	443	6	151	473
Venice Smith	Lost	111	3	484	219
Verlene Emmerich	Hibernating	332	5	240	359
Verlin Christiansen Sr.	Hibernating	223	4	389	491
Verna Hudson	Others	535	5	106	789
Vernell Lockman	About To Sleep	311	1	236	153
Verona Langosh	At Risk	133	5	539	492
Vic Volkman	Others	543	6	102	492
Vick Okuneva	Others	524	4	52	569
Vinson Tillman	At Risk	123	4	490	454
Violette O’Kon	Others	324	4	246	565
Virgel Grimes	Loyal Customers	435	5	173	675
Vivian McLaughlin MD	At Risk	244	6	416	574
Vivienne Medhurst	Others	113	3	517	390
Von Cassin	Hibernating	232	5	402	350
Vonda Connelly	Others	112	2	515	297
Waldemar Greenholt	Others	355	9	267	859
Wally Nikolaus	Hibernating	333	5	181	419
Warner Kessler	Hibernating	322	4	290	310
Warren Osinski	Champions	455	10	129	1038
Watt Cremin	Promising	411	1	127	52
Wellington Runolfsdottir	About To Sleep	311	2	265	39
Wendi Purdy	At Risk	134	5	490	560
Werner Hahn	Need Attention	444	6	169	594
William Sawayn	At Risk	234	5	321	570
Willian Runte	Loyal Customers	445	7	157	754
Winifred Hills DDS	Need Attention	434	5	180	618
Winifred Kris	At Risk	243	6	452	459
Wong Bradtke II	About To Sleep	312	3	287	280
Woodie Gleichner	Hibernating	232	5	395	277
Yaakov Labadie	Lost	111	1	582	91
Yazmin Borer MD	At Risk	135	5	549	716
Yessenia Rempel	Potential Loyalist	421	4	163	236
Yetta Gorczany MD	Others	442	6	120	378
Yoselin Bauch	At Risk	255	8	346	760
Zackery Spinka	At Risk	243	6	387	406
Zander Lebsack	Need Attention	344	6	204	574
Zechariah Gislason	Others	355	9	207	1196
Zenas Pacocha	Hibernating	223	4	405	442
Zeno Lakin	Lost	111	1	524	38
Zillah Koch PhD	At Risk	124	4	548	516

Segments

Segment	Description	R	F	M
Champions	Bought recently, buy often and spend the most	4 - 5	4 - 5	4 - 5
Loyal Customers	Spend good money. Responsive to promotions	2 - 4	3 - 4	4 - 5
Potential Loyalist	Recent customers, spent good amount, bought more than once	3 - 5	1 - 3	1 - 3
New Customers	Bought more recently, but not often	4 - 5	< 2	< 2
Promising	Recent shoppers, but haven’t spent much	3 - 4	< 2	< 2
Need Attention	Above average recency, frequency & monetary values	3 - 4	3 - 4	3 - 4
About To Sleep	Below average recency, frequency & monetary values	2 - 3	< 3	< 3
At Risk	Spent big money, purchased often but long time ago	< 3	2 - 5	2 - 5
Can’t Lose Them	Made big purchases and often, but long time ago	< 2	4 - 5	4 - 5
Hibernating	Low spenders, low frequency, purchased long time ago	2 - 3	2 - 3	2 - 3
Lost	Lowest recency, frequency & monetary scores	< 2	< 2	< 2

Segment Size

## # A tibble: 12 x 2
##    Segment            Count
##    <chr>              <int>
##  1 At Risk              157
##  2 Potential Loyalist   132
##  3 Others               128
##  4 Champions            116
##  5 Need Attention       100
##  6 Hibernating           97
##  7 About To Sleep        92
##  8 Lost                  75
##  9 Loyal Customers       43
## 10 Promising             21
## 11 Can't Lose Them       17
## 12 New Customers         17

Median Recency

Median Frequency

Median Monetary Value

Your Turn..

If you look at the distribution of segments, around 13% of the customers are in the Others segment For segmentation to be effective and optimal, the Others segment should be eliminated or should have few customers only. Redefine the segments and try to reduce the number of customers in the Others segment.

We have defined 11 segments. Try to combine some of the exisiting segments and bring down the total segments to around 6 or 8.

The RFM score we generated uses score between 1 and 5. Try to create segments by using a score between 1 and 3 i.e. the lowest RFM should be 111 and the highest should be 333 instead of 555.

Reverse the scores i.e. so far we have assigned a score of 5 to customers who visited recently, frequently and had higher transaction amount and 1 to customers who visited way back, rarely and have low transaction amount. Reverse this score pattern and create the segments.